Golden Seagulls

In Germany, people normally call McDonald’s golden arches the “Goldene Möwen” (the Golden Seagulls). And that’s basically where this whole print campaign came from. To promote the Fillet-O-Fish, we took those “seagulls” and put them right where they belong. This little project did pretty well out there: it became a finalist at the New York Festivals, made it into Lürzer’s Archive, and even picked up a bronze at ADC Germany.