For the love of the Jersey

For the love of the Jersey is a film project we did for Puma to launch their new jersey for the FIFA World Cup 2026. The idea taps into the pure, almost irrational passion the Portuguese have for football. It references a real moment in Portugal, when a reporter interrupted Santana Lopes, a well-known politician, mid-interview because Mourinho had just landed in the country. Because sometimes, (specially in Portugal) football comes first.