World in Focus

Varifocals are those glasses that let you see clearly both up close and far away. And that’s exactly what we wanted to show in this campaign. We played with visuals that your brain can read in two ways. Are those mountains or petals? With varifocals, you don’t have to pick. You see both. This project won Gold at the Young Lions Germany and allowed us to represent the country in the Print category at the Cannes Festival.